April

ORLANDO:
Total orders for this month decreased, but we still maintained 100% utilization. I noticed that market demand is going down as well as the number of unfilled orders. Now that the holidays are over, I think things are slowly starting to calm down. The good news is that the Orlando market had great numbers this month. We increased the weekday rental price from $45.00 to $52.00 and the weekend rental price from $45.00 to $50.00. By doing this, our monthly revenue increased to $33,963,007; up from $29,717,631. In addition to total revenue, our net income grew $4,245,376; from $7,545,339 to $11,790,715! Accumulated profit increased immensly; from $30,368,044 to $42,158,760, a total of $11,790,717!

MIAMI:
We maintained 100% utilization this month! In addition, market demand and unfilled orders decreased. For the first time, Universal's total unit sales have dropped. Every month since last July, unit sales have increased, but this month they dropped by 237, while the competition's unit sales stayed the same. Even though Miami's unit sales decreased this month, we improved in revenue, net income and accumulated profit. By increasing the weekday price from $49.00 to $54.00 and the weekend price from $35.00 to $40.00, revenue increased from $17,618,188 to $19,566,281; net income increased from $2,332,911 to $4,285,272 and accumulated profit rose from $10,245,678 to $14,530,950.

Overall, April was a success.