July

In both markets, I increased the weekday and weekend price by $10.00. That is the biggest increase to-date and I was very nervous how it would turn out. I was pleasantly surprised with the results.

ORLANDO:
Market demand decreased by 1,155,274, which is a large number, but the demand is still 1,765,811 which is very high. The number of unfilled orders decreased, which is a result of the decreased market demand and the total number of orders decreased immensly, by 652,176. Even though many of the numbers decreased, net income for the month was $23,017,376 and accumulated profit is now up to $94,701,092!

MIAMI:
Like with the Orlando market, I was nervous to increase the rental price by $10.00. Miami is a much smaller market than Orlando so I wasn't sure how the market would react. Since raising the price, weekend utilization dropped from 100% to 80%. So, for August, I will most likely lower the weekend rental price back to the price range it was before I raised it. I want to be sure that we are always at 100% utilization because that is the best, most efficient way to run a business.

I am a little concerned because the total number of orders dropped by a drastic 420,075, but our net income for the month increased by $3,059,122 and the accumulated profit is up to $36,725,780! A great success!