December

ORLANDO:
Since Universal and the competitor each have half of the market share, I wanted to keep the prices pretty similar, but with Christmas and all of the holiday travelers, I knew we could raise the price a little bit. So, I increased the weeday price from $43.00 to $45.00 and the weekend price from $40.00 to $41.00. The weekend and weekday orders are fairily similar, with a differential of only 610 cars, so I wanted to keep the prices somewhat similar to each other. Although total orders in December decreased by 45,616, total revenue increased from $26,887,381 to $27,830,797. I guess the question is, what is more important, keeping the number of total orders up, or increasing revenue? Lastly, I was happy to see that the number of unfilled orders from last month to this month decreased by 86,097 even though the unit price was slightly increased.

MIAMI:
Miami's weekday orders (23,089) are almost three times higher than the weekend orders (8,936), and with holiday travelers, I knew I could get away with increasing the price of the both orders, especially the weekday ones. The weekday price was increased from $49.00 to $50.00 and the weekend price was increased from $39.00 to $41.00. I probably could have gotten away with increasing the weekday price even more, but wanted to err on the side of caution. By doing this, surprisingly, unit sales grew by 7,325. A great thing that happened this month is that the number of unfilled orders decreased by 66,100. Our fleet size is staying the same so I'm glad to see that unfilled orders are decreasing.