May

ORLANDO:
This month was a success. I decided to increase the weekend and weekday price by just $2.00 to see if we could increase our profit. While I raised the price just a little, the competition raised their price even more. They increased the weekday price by $7.00 and the weekend price by $5.00, although, our weekeday and weekend prices are still $2.00 more than the competition's. Even with the competition's price increase, we still managed to keep utilization at 100% and increase accumulated profit by an incredible $13,111,498! Unfilled orders this month increased, as did market demand. The Orlando market is quite a bit larger than that of Miami, but they both seem to be doing well and not losing money...knock on wood.

MIAMI:
As with Orlando, I decided to increase the rental price of both the weekday and weekend rates. I increased the price by $2.00, while the competition increased their's by $5.00. Even with this slight price adjustment, we increased our net income by $788,276 to $5,073,518. Our number of total orders increased as did the number of unfilled orders. We were busier this month that last month, which is great. One thing that stayed the same this month is the percentage of business customers and leisure customers we service. Business customers account for 74% of our business, while leisure customers account for 26%.