Total unit sales decreased for the first time in 10 months, which is a little discouraging. I thought that by lowering the price a little bit, more customers would be able to rent cars, but I guess that wasn't the case. Utilization decreased for the weekend from 100% to 87% and for the weekday, utilization decreased from 100% to 95%. I guess to maintain utilization and to keep earning money, I will increase the price slightly and hope for the best.
Even with the drop in utilization and the drop in unit sales, accumulated profit increased from $94,701,092 to $115,883,915!
MIAMI:
By lowering the weekend rental price from $57.00 to $50.00, I was able to get utilization back up to 100%, which is great. I am not too happy about my net revenue and net income decreasing slightly, but my accumulated profit increased by $9,324,255, so that is great news.
Something that I found interesting was that weekend orders increased, while weekday orders decreased. Something that might have played a part in that is the fact that the percentage of leisure customers increased from 25% to 27%. I figure that most leisure customers rent cars on the weekend while vacationing or traveling and that is probably why the percentage increased.
So you fleet utilization was lower but your revenues increased? Why would that discourage you? Would you be willing to lower you fleet size and still have substantial profits like you experienced this month?
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