June

ORLANDO:
This month in Orlando, I decided to raise the rental price by $5.00 for both weekday and weekend rentals. I was a little nervous because it seemd like quite a large price jump, but it turned out to be beneficial. Our net income increased by a large amount, $3,301,959 to be exact. Another very impressive number was our accumulated profit, which increased by $16,413,458!

With summer approaching, I thought the amount of leisure customers would increase, but instead, they decreased from 50% to 49%. I anticipate, as the summer goes on, the number of leisure customers will increase due to families, students, and teenagers traveling to Florida for vacation.

MIAMI:
The price of the weekday and weekend rentals increased by $5.00 which seems to have been a good idea. While the total number of orders went down, our utilization was maintained at 100%. The plan for the next few months is to continue slowly raising the price to see if we can increase our profit without losing business.

Our fleet size for both the Orlando and Miami offices have stayed the same, which is a bit frustrating. If we had more cars to rent to customers, we would be able to make a larger profit. I hope we are given the chance to increase fleet size soon.